Images of agri-tourism: evidence from Germany
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Based on a classical approach, this paper analyses the cognitive and affective propertiesof attitude and develops a structural equation model to explain the determinants ofpreference for farm tourism. The findings of this study reveal that attitude andlarge-sized families have a positive influence on choice. Furthermore, it appears thatthe traditional image of German farm tourism has been replaced by a more dynamicone. However, this tourist form still has to cope with stereotypes as well as a perceiveddeficit of quality standards.
Abstract
Based on a classical approach, this paper analyses the cognitive and affective propertiesof attitude and develops a structural equation model to explain the determinants ofpreference for farm tourism. The findings of this study reveal that attitude andlarge-sized families have a positive influence on choice. Furthermore, it appears thatthe traditional image of German farm tourism has been replaced by a more dynamicone. However, this tourist form still has to cope with stereotypes as well as a perceiveddeficit of quality standards.
참고문헌 (32)
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