인문학적 문화콘텐츠와 창의성

Abstract

Success or failure of cultural industry is related to creativity. Creativity is clearly a power source that put vitality into cultural industry. But recently discourse on Culture Contents has centered on cultural goods and not creativity in Korea. This paper examines Hirsh's model of cultural industry system and Csikszentmihalyi's model of creativity system. Hirsh built a linear system model containing production and distribution process of goods contents from creative individual to consumer. Csikszentmihalyi’s model of creativity consists of three components Domain, Individual and Field. His model is embodied as a recursive system in which ‘creative individual’ derive inspiration from symbol and knowledge system and come up creative ideas from it, and then supply it to ‘Field’. And cultural goods produced at ‘Field’ flowed back into ‘Domain’, symbol and knowledge system. And I bring forward a tripod system of culture contents from two models. The tripod system of culture contents is formed of three shafts: one is humanities contents as ‘Domain’, another is content planning that ‘creative individual’ carry into effect, and the other is cultural goods that are products of the ‘Field’. Humanities contents of these shafts functions as an imagination bank, an idea bank, and a source material bank. While imagining and speculating in the ecological environment, creative ‘individual’make a plan and reconstruct culture contents. Like this, humanities contents should be the foundation upon which creative individual can display his creativity thoroughly.