인터넷 중개상을 통한 중소벤처기업의 온라인 창업 및 유통전략 개선방향에 관한 연구
A Study on the Improvement Direction of Online Start-up and Distribution Strategy for Small-medium and Venture Business through Internet Intermediary
2
조회
0
다운로드
0
인용
0
참고문헌
초록
Abstract
small-medium and venture business by analyzing on‐line start-up and distribution strategy. For this the concept of internet intermediation was introduced to find the solution. When summarizing the results of the study, small-medium and venture business that are preparing for on‐line start-up and distribution strategy shall remember the followings. First, the efforts and the goal of the founder are influenced by the use characteristics of Internet intermediation and performance satisfaction. Second, when preparing the products, we need to pay more attention to the item types and product price rather than number of the product types or the number of sold products. Third, the level of understanding of Internet intermediation and the level of use of Internet intermediation make impacts on the achievements. Founders or managers shall remember this and study about the internet intermediation and their use.
참고문헌 (24)
- 강임호, "인터넷이 경제, 산업 및 고용구조에 미치는 영향과 대응정책 모색", 정보통신정책연구원, 17~49 (2001)
- 김용만, "전자상거래시 고객유지를 위한 인터넷 쇼핑몰 운영방안에 관한 연구", 마케팅과학연구, 6, pp.143~166 (2000)
- 박민재, "온라인 쇼핑몰의 활성화 요인에 관한 연구", InformationSystem Review, 1(1), pp.123~136 (1999)
- 빈봉식, "小商工人 創業의 成功要因에 관한 實證的 硏究", 중소기업연구, 24(3), pp.6~158 (2002), 한국중소기업학회
- 이상석, "기업가정신과 창업", pp.57~58 (2004), 학현사
- 이춘우, "벤처기업의 개념적 특성과 본질에 관한 연구", 경영학연구, 34(2), pp.315~348 (2005), 한국경영학회
- 전종근, "다채널 전략과 고객관계관리", 유통연구, 1~20 (2004)
- 정성한, "소상공인 창업성공요인에 대한 탐색적 연구", 벤처경영연구, pp.3~29 (2001)
- 한경석, "전자상거래의 역기능 개선을 위한 주요 실패요인 분석", 경영정보학연구, 8(1), pp.103~124 (1998)
- 한국산업은행 경제연구소, "국내 벤처기업의 발전전략", 산은조사월보, (594), pp.3~ (2005)
- 한정화, "벤처창업과 경영전략", pp.111~133 (2003), 홍문사
- 홍성도, "벤처기업의 창업경영론", pp.79~ (2001), 학문사
- Parasuraman, A, "SERVQUAL: A Multiple Item Scale for Measuring Consumer Perception of Service Quality", Journal of Retailing, 64(1), pp.12~40 (1988)
- Fairchild, A. M, "A Success Factor Model for Electronic Market: Defining Outcomes Based on Stakeholder Context and Business Process", usiness Process Management Journal, 10(1), pp.67~69 (2004)
- Tether,B, "Small Firm, Innovation and Employment Creation in Britain and Europe", Technovation, 20, pp.109~113 (2000)
- Kim,K, "User Satisfaction: A Synthesis of Three Different Perspective", Journal of Information Systems, pp.1~11 (1989)
- Vesper,K.H, "New Venture Strategies", Prentice Hall, pp.122~158 (1980)
- Katz, M. L, "Network Extemalities, Competition, and Compatibility", American Economic Review, 424~440 (1985)
- Understanding Digital Markets: Review and Assessment, "M. Smith", Working Paper, 1~42 (1999)
- Sarker, M. B, "Intermediaries and Cybermediaries: A continuing role for mediating players in the electronic marketplace", Journal of Computer-Mediated ommunication, pp.1~16 (1995)
- Michel E. Porter, "Competitive Strategy", Harvard Business School, ~ (1980)
- Benjamin, R, "Electronic Markets and Virtual Value Chains on the Information Highway", Sloan Management Review, 62~72 (1995)
- Jarvebpaa, S. L, "Consumer Reaction to Electronic Shopping on the World Wide Web", International Journal of Electronic Commerce, 1, pp.59~88 (1997)
- Moon,Y, "Network Technology and the Role of Intermediaries", Harvard Business School, 1~7 (2000)