Factors for Shopping Malls to be Successful in Delhi Ncr (India)

Abstract

Today a consumer is confused and he looks onlyfor values in relation to the prices spent by him/her in thebuying process. He/She relates value in terms product pricing,brand value, his experiences etc. This therefore gives avast scope for organized retailing that can make productsavailable as per the aspirations of the consumer. For theseorganized retailers, Shopping Malls are acting as a catalystand helping them to enhance their growth all over the country. They are providing them the required infrastructure andalso helping them to achieve a faster growth. The presentstudy is therefore done visualizing the opportunities availablein the Indian market and the issues faced by the mushroomingof Malls in Indian metropolitan cities making theirsurvival difficult due to cut-throat competition. This is alsoresulting in poor occupation and is not able to find neitherthe right rentals nor the footfalls.