Toyota: The Innovator from The Future
0
조회
0
다운로드
1
인용
0
참고문헌
키워드
초록
Toyota is a good example of a successful Asian brand which has remained one of the leading automotive brands worldwide. Shadowed by its glory, Toyota’s suffering from failure and surmounting obstacles have been mostly neglected. The upturning of Toyota is an exemplary model to be referenced on how Asian brands glide in triumph and hurdle barriers in their paths. Despite experiencing geopolitical and financial crises, Toyota’s quick resilience, learning from their mistakes, and utilizing future opportunities and innovation have allowed them to remain one of the leaders among the automotive industry. This article contributes insights into Toyota’s resilience after various crises from a holistic perspective. Also, it sheds light how Toyota differentiates itself from other competitors and hence possibly inspires Asian companies to understand and appreciate Toyota’s accomplishments from a new angle.
Abstract
Toyota is a good example of a successful Asian brand which has remained one of the leading automotive brands worldwide. Shadowed by its glory, Toyota’s suffering from failure and surmounting obstacles have been mostly neglected. The upturning of Toyota is an exemplary model to be referenced on how Asian brands glide in triumph and hurdle barriers in their paths. Despite experiencing geopolitical and financial crises, Toyota’s quick resilience, learning from their mistakes, and utilizing future opportunities and innovation have allowed them to remain one of the leaders among the automotive industry. This article contributes insights into Toyota’s resilience after various crises from a holistic perspective. Also, it sheds light how Toyota differentiates itself from other competitors and hence possibly inspires Asian companies to understand and appreciate Toyota’s accomplishments from a new angle.
참고문헌 (18)
- "Chai rman Akio Toyoda"[URL]
- Chowdhury, S. D., "Strategic roads that diverge or converge : GM and Toyota in the battle for the top", Business Horizons, 57(1), pp.127~136 (2014)
- "Coronavirus"[URL]
- 3DayCar Programme New Car Buyer Behaviour Research Research Survey Report, "Elias, S", Cardiff Business School, ~ (2002)
- "Financial results in Fi nancial Year 2020"[URL]
- "FY2020 Financial Results"[URL]
- "Kantar Millward Brown BrandZ_Global_2019_WPP"[URL]
- Knowles, M., "The effect of driving style on electric vehicle perf ormance, economy and perception", Int. J. Electric and Hybrid Vehicles, 4(3), pp.228~247 (2012)
- Liao, S. L., "The effects of sales promotion strategy, product appeal and consumer traits on reminder impulse buying behaviour", International Journal of Consumer Studies, 33, pp.274~284 (2009)[DOI]
- "List of charging stations in Iceland"[URL]
- Newswire, Toyota, "Message from Japan's four automobile manufacturers associations in response to the spread of COVID 19 Remarks given", JAMA (Japan) (2020)
- "REGULATION (EU) 2019 /631 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 17 April 2019, setting CO2 emission performance standards for new passenger cars and for new light commercial vehicles, and repealing Regulations (EC) No 443/2009 and (EU) No 510/2011"[URL]
- Spear, Steven J., "Learning to Lead at Toyota", Harvard Business Review, pp.78~86 (2004)
- Steven Spear, "Decoding the DNA of the Toyota Production Syst em", Harvard Business Review, 77(5), pp.96~ (1999)
- "Toyota C HR Advertisement"[URL]
- "Toyota prepares to spend big, but is it smart to invest billions on the future?"[URL]
- "Toyota USA’s Top Selling RAV4 Wins Japan’s Biggest Car Award"[URL]
- Van Herpen, H.W.I, "The information content of magazine advertising in market and transition economies", Journal of Consumer Policy, 23(3), pp.257~283 (2000)