Grameen Bank: Credit Is Human Right

Abstract

Poor people have only one problem, poverty. The solution is simple, they just need a tool and a guide to fight poverty. Microcredit was the tool introduced by Grameen Bank that shook the traditional banking system. Grameen Bank introduced us to a massive innovation that was only meant for the development of rural people especially women. The issue we talk about women empowerment, unemployment, education for all; Grameen Bank has been solving that practically. Aiming to help the bottom people of the social cycle, this bank has been catalyzing the betterment of socio-economic conditions of the unprivileged rural people more specifically women. This organization had to go through many ups and downs even till now they are facing but their dedication didn’t let them give up. A business perspective isn’t only about profit. Making simple changes and bringing solutions to social problems lead to a greater way of business. This case study will encourage the future businesses and entrepreneurs to think out of the box, to think there are more beneficial way to earn profits rather than thinking of profits. So that they will come up benefitting both our society and the businesses with solutions and parallel development. The simplest concept brought in the most powerful change in the world. This case study shows how Grameen Bank could win the trust of its target population and prove itself as the brand of the poor, the brand for the poor.