논문KCI 등재
Consumer Targeting under Quality Competition in a Liberalized Vertically Differentiated Market
경제연구소 (Hanyang Economic Research Institute)|2005.06|Journal of Economic Development|제30권 제1호|pp. 129-150
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참고문헌
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Abstract
This paper examines consumer targeting by cost-asymmetric home incumbent and foreign entrant under quality and price competition among them in a liberalized home-country market. With the home incumbent offering a price-quality menu before the foreign entrant offers his menu, the extent to which the home incumbent enjoys a home-market advantage over a technologically efficient foreign entrant determines the nature of market segmentation. When the home-market advantage is not too large, the home incumbent targets accommodates entry by targeting only the low-type home consumers. Gains from liberalization, however, depends to a large extent on the distribution of home consumers over different types.
참고문헌 (12)
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