지방자치단체의 홍보마케팅을 위한 Web-GIS 3차원 녹지공간개발 가능성에 관한 연구
A Study of Public Relation Marketing through Web-GIS 3D Green Space Development
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초록
Place marketing has been a major policy measure in Korea local governments for the last decades. Place marketing is reflected on public relation marketing such as festivals and events. Korea local governments also take various marketing tools beyond these. In this study, we develop 3D Web-GIS model that includes VRML-based open source green space. For GIS research and industry are growing in building and construction, it is remarkable that green space GIS is developed. If the suggested method is adopted and developed in local governments, it will give them effective way to public relation marketing for place marketing.
Abstract
Place marketing has been a major policy measure in Korea local governments for the last decades. Place marketing is reflected on public relation marketing such as festivals and events. Korea local governments also take various marketing tools beyond these. In this study, we develop 3D Web-GIS model that includes VRML-based open source green space. For GIS research and industry are growing in building and construction, it is remarkable that green space GIS is developed. If the suggested method is adopted and developed in local governments, it will give them effective way to public relation marketing for place marketing.
참고문헌 (10)
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