1인 라이프 시대의 가정 간편식 패키지 디자인 분석

Abstract

· Research topics: The design elements (visual elements : brand, naming, color, photo, layout, etc.) of home convenience food packages of major food companies were investigated, summarized, categorized, and organized. After that, the convenience foods were approached from the perspective of one-person life trend design. · Research background: In the era of ‘one person life’, where consumers want safe food or contents and useful interactions between consumers, products and the environment, the meaning and value of the design of the package of home convenience food has attracted more attention. · Differences from prior research: It can be said that there is originality different from previous studies in that it examines the package design of home convenience foods of major food companies, analyzes visual factors, and presents practical differentiation plans. · Research method: The research samples were constructed through the Internet, related literatures, and due diligence survey of home convenience food package designs in 23 brands/38 categories of the top 4 companies in the ready-to-cook food retail market share, and researched each food package design element, and keyword extraction was performed. · Research results: As a result of analyzing the package design types of the household convenience foods, the brands showed the attributes of 'Chinese character' and 'traditional/friendly/luxury', and the packages showed the characteristics of 'yellow series' and 'food photo-oriented'. · Contribution points and expected effects: In an era where package design for home convenience food is being communicated in the era of single life, it is expected that this study will predict and forecast the future of design that reflects the food culture of convenience food.