휴대폰 시장에서 디자인 요소의 지배력 변화
Dominance Change of Design Factors in Cellular Phone Market
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초록
제품범주에서 지배적 디자인은 기업들의 전략과 성과에 많은 영향을 미치게 된다. 따라서 지배적 디자인에 대한 연구는 급변하는 시장상황에서 디자인 개발 전략을 수립해야하는 디자이너들에게 중요한 분야이다. 그럼에도 불구하고 “지배적 디자인(Dominant Design)”이라는 개념은 기술경영 분야에서만 "기술력의 산업표준"으로 지배적 디자인을 정의해오며 다루어져 왔다. “지배적 디자인”은 기술의 표준뿐 아니라 디자인의 혁신을 통해서도 지배적 디자인의 출현을 고려해 볼 수 있다. 따라서 본 연구에서는 기술혁신분야에서만 다루어진 지배적 디자인에 대한 개념을 기술 중심만이 아닌 디자인 중심으로 디자인 분야에 적용하여 디자인요소를 중점으로 다루고자 한다. 이를 위해서 다른 가전제품 범주군에 비해 제품수명주기가 가장 짧아 디자인의 변화가 가장 빠른 휴대용 전자기기 중 휴대폰을 중심으로 기술 진보과정 및 디자인요소의 변화과정을 추적하였다. 이 디자인요소의 변화과정을 통해 제품디자인요소의 지배력 정도를 측정하는 방법을 제시하였다. 이를 바탕으로 제품에 활용하여 어떤 디자인요소가 집중화(Convergence) 되는지 혹은 분산(Divergence)되는지의 디자인요소의 지배력 정도를 파악한다. 이를 통해 휴대용전자제품의 미래 소비자 지향적 디자인 방향에 대한 시사점을 제시하고, 신제품 개발시 지배적 디자인 등장에 대비한 성공적인 제품 개발의 가이드라인을 제공하는데 목적이 있다.
Abstract
In many product categories, dominant design influences much on strategy and result of enterprises. Dominant design is, thus, major area for designers who have to make strategy for design development. Nevertheless, the concept of “dominant design” has been dealt as meaning of “industrial standard of technology”. The emergence of “dominant design” can be considered not only as standard of technology but also as innovation of design. This study is to deal with the concept of dominant design for research focusing on design factors as applying to design area not focused only in technology that had dealt only in technology innovation area. For this, cellular phones are selected as the object, for change of design is the fastest as the cycle is shorter compared to other electric products categories. Procedure of technology innovation and changing procedure of design factors are chased. We suggested to measure the control power of the design factors. As applying to products through this, dominant degree of design factors is understood with convergence and divergence of design factors. This study is to give suggestion for intended design direction for future customer of cellular phone and suggest guideline to develop new successful product which is preparation for appearance of dominant design.
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