제조기업의 서비스화가 경영성과에 미치는 영향에 관한 실증적 연구
An Empirical Investigation of the Effects of Servitization on Firm Performance
0
조회
0
다운로드
3
인용
0
참고문헌
키워드
초록
본 연구에서는 제조기업의 서비스화 정도를 서비스 비율로 측정하여 제조기업의 서비스화와 기업성과간의 관계를실증 분석하였다. 이를 위해 KOSPI 전기전자, 운수장비, 기계, 화학업종에 포함된 회사 중 134개사를 표본으로 하여서비스 비율을 구하고 기업성과의 종합지표인 Tobin의 q를 구하여 관계를 분석하였다. 서비스 사업에 대한 투자가 기업성과에 단기적으로 부정적인 영향을 미칠 수 있다는 서비스 패러독스현상을 논의하였다.
Abstract
In this research, we investigate the impact of servitization on the firm performance, using the KOSPI data. The data for 134 firms in various industries were collected, including the electric/electronics, transportation equipment, machinery, and chemical industries. Service ratios and Tobin's q were used to measure the degree of servitization and firm performance. The empirical results are discussed in the context of service paradox.
참고문헌 (33)
- 류지희, "기업 생태계 관점에서 고찰한 제조업의 서비스화 이론 및 사례연구", 한국생산관리학회지, 20(4), pp.151~181 (2009), 한국생산관리학회
- 산업연구원, "서비스화를통한국내주력산업의 신성장전략", ~ (2008)
- Anderson, E.W, "Customer satisfaction and shareholder value", Journal of Marketing, 68(10), pp.172~185 (2004)
- Baines, T.S, "The servitization of manufacturing: A review of literature and reflection on future challenges", Journal of Manufacturing Technology Management, 20(5), pp.547~567 (2009)
- Bharadwaj, A.S, "Information technology effects on firm performance as measured by Tobin's q", Management Science, 45(6), pp.1008~1024 (1999)
- Bitner, M.J, "Customer contributions and roles in service delivery", International Journal of Service Industry Management, 8(3), pp.193~205 (1997)
- Bolton, Ruth N, "Six strategies for competing through services: An agenda for future research", Journal of Retailing, 83(1), pp.1~4 (2007)
- Choi, M, "New Business Models in Service and Information Economics: GDP and Case Studies in Korea in in The UCLA Anderson Business and Information Technologies (BIT) Project", pp.271~298 (2010), World Scientific
- Correa, H.L, "An operations management view of the service and goods mix", International Journal of Operations & Production Management, 27(5), pp.444~463 (2007)
- Desmet, S, "Servitization: or why services management is relevant for manufacturing environments in Services Management: An Integrated Approach" (2003), Pearson Education
- Fang, E.E, "Effect of service transition strategies on firm value", Journal of Marketing, 72, pp.1~14 (2008)
- Frambach, R, "Proactive product service strategies - an application in the European health market", Industrial Marketing Management, 26, pp.341~352 (1997)
- Gebauer, H, "Overcoming the service paradox in manufacturing companies", European Management Journal, 23(1), pp.14~26 (2004)
- Gebauer, H, "Behavioural implications of the transition process from products to services", Journal of Business & Industrial Marketing, 20(2), pp.70~80 (2005)
- Gebauer, H, "Success factors for achieving high service revenues in manufacturing companies", Benchmarking: An International Journal, 13(3), pp.374~386 (2006)
- Karmarkar, U, "Service Industrialization", in the 9th conference of Asia Pacific Decision Science Institute (2004)
- Lee, R, "Strategic responses to new technologies and their impact on firm performance", Journal of Marketing, 68(10), pp.157~171 (2004)
- Lewis, M, "Beyond products and services: opportunities and threats in servitization" (2004), IMS Int'l. Forum
- Malleret, V, "Value creation through service offers", European Management Journal, 24(1), pp.106~116 (2006)
- Mathieu, V.“, "Service strategies within the manufacturing sector: benefits, costs and partnerships", International Journal of Service Industry Management, 12(5), pp.451~475 (2001)
- Neely, A, "Exploring the financial consequences of the servitization of manufacturing", Operations Management Research, 1(2), pp.103~118 (2009)
- Oliva, R, "Managing the transition from products to services", International Journal of Service Industry Management, 14(2), pp.160~172 (2003)
- Ren, G, "Servitization in manufacturing companies: A Conceptualization, Critical Review, and Research Agenda", in the 16th Annual Frontiers in Service Conference (2007)
- Robinson, T, "Differentiation through Service: A Perspective from the Commodity Chemical Sector", The Service Industries Journal, 22(3), pp.149~166 (2002)
- Sawhney, Mohanbir, "Going beyond the product: Defining, designing, and delivering customer solutions in The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions", pp.365~380 (2006), M.E. Sharpe
- Slack, N, "Operations strategy: will it ever realise its potential", Gestao & Producao, 23(3), pp.323~332 (2005)
- Srinivasan, R, "Dual distribution and intangible firm value: Franchising in Restaurant Chains", Journal of Marketing, 70(7), pp.120~135 (2006)
- Srivastava, R.K, "Market-based assets and shareholder value: A framework for analysis", Journal of Marketing, 62(1), pp.2~18 (1998)
- Tellus Institute, "Servicizing: The Quiet Transition to Extended Product Responsivility" (1999), Tellus Institute
- Vandermerwe, S, "Servitization of Business: Adding Value by Adding Services", European Management Journal, 6(4), pp.314~324 (1998)
- Verstrepen, S, "Servitization in the automotive sector: creating value and competitive advantage through service after sales" (1999), Global Production Management, Kluwer Publishers
- Wise, R, "Go downstream: the new profit imperative in manufacturing", Harvard Business Review, 77(5), pp.133~141 (1999)
