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스마트폰 선도 사용자들의 어플리케이션 수용요인 분석

Examining Factors of Lead-User Acceptance of Smartphone Applications

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초록

This study examines the factors that influence lead-users' intention to accept smartphone applications. Based on the Lead-User theory and the Technology Acceptance Model, this study includes the attitude toward innovative ideas and the attitude toward commercially attractive items to reflect the characteristics of lead-users. Two hundred one respondents from the smartphone communities on the Web participated in the survey and an in-depth analysis based on Partial Least Squares (PLS) was carried out. The results indicate that the perceived playfulness, perceived usefulness and service quality positively affect the lead-users’intention to accept applications. The study further provides implications for practitioners to consider when developing and launching new technologies and products for the mobile communication industry.

Abstract

Examining Factors of Lead-User Acceptance of Smartphone Applications

참고문헌 (58)

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