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대학 서비스 질 측정에 관한 연구 (학생 재등록 의도와의 관계를 중심으로)

Study on Measuring on Quality of University Services -With emphasis on the relationship with the students' intention of re-enrollment

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참고문헌

키워드

주제분류교육학

참고문헌 (33)

  1. "대학생 교육수요 만족도에 관한 조사연구" (2001), 고려대학교 교육문제 연구소
  2. "대학교육 서비스의 개선과 관리 방안을 위한 서비스 품질 모형의 적용-탐색적 접근", 25, pp.473~509 (1998)
  3. "대학선택 과정에서의 영향요인에 관한 연구" (1997), 충남대학교 대학원
  4. "대학교육 서비스 마케팅 모형 구축에 관한 연구" (2000), 경남대학교
  5. "서비스 quality 평가와 관련개념과의 관계성 검토 -고객만족 행위의도를 중심으로" (1994)
  6. "서비스 품질에 관한 종합적 고찰 개념 및 측정을 중심으로" (1997), 서울대학교
  7. "전국 대학 지원 배치참고표"" (2002), 앙교육진흥연구소
  8. "Preventing students from dropping out" (1975), Jossey Bass
  9. "Effect of different college environment on the vocational choices of high aptitude students Journal of Counseling Psychology", pp.28~34 (1965)
  10. "Insight from research The Strategic management of college enrollment", pp.147~169 (1990), Jossey-Bass
  11. "A dynamic process model of service quality From expectations to behavioral intentions Journal of Marketing Research", pp.7~27
  12. "Carnegie Council on Policy Studies in Higher Education The next twenty years for higher education" (1980), Jossey-Bass
  13. Ford, "Service quality in higher education A comparison of universities in the United States and New Zealand using SERVQUAL", pp.75~81 (1993)
  14. "Journal of Marketing", pp.346~363 (1986)
  15. "The strategic management of college enrollment" (1990), Jossey-Bass
  16. "The strategic management of fine arts students at University of Santo Tomas: A case study" (1996), Gregorio Araneta University.
  17. "Strategic marketing for educational institution" (1993), Prentice-Hall
  18. "A national assessment of strategic marketing in four-year college and university An analysis of administrative structure" (1990), Auburn University
  19. "Avoiding and stemming abuses in academic marketing", pp.105~122 (1981), College and University
  20. "The need for consumer research in higher education", pp.110~115 (1979)
  21. "Effect of expectation and disconfirmation on post-exposure evaluation Journal of Applied Psychology", pp.480~486 (1977)
  22. "A conceptual model of service quality and its implications for future research Journal of Marketing"
  23. "Problems and strategies in service marketings Journal of Marketing"
  24. "A division of Macmillan" (1990), The free press
  25. "SERVQUAL multiple-item scale for measuring consumer perceptions of service quality Journal of Retailing" (1991)
  26. "Journal of Educational Research", pp.214~218 (1979)
  27. "Service quality in higher education: Expectations and perceptions of traditional and non-traditional students" (1996), Texas Tech University
  28. "The perceptions of college and university enrollment management on the relationship between institutional enrollment performance and enrollment management effectiveness" (1997), The Florida State University College of Education.
  29. "An assessment of the relationship between service quality and satisfaction in the formation of consumers' purchase intentions Journal of Marketing", pp.163~178 (1994)
  30. "Expectations as a comparison standard in measuring service quality An assessment of a reassessment Journal of Marketing", pp.132~139
  31. "performance evaluation and consumers' perceptions of quality Journal of Marketing"
  32. "Dropout from higher education A theoretical synthesis of recent research Review of Educational Research", pp.85~125 (1975)
  33. "Higher institutional accreditation: An adaptation of university student's perceived quality in South Korea" (2001), University of Pittsburgh.

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