자동차 실내공간 시트디자인의 소비자 감성 특성에 관한 연구

Abstract

(Background and Purpose) The interior space of an automobile is dynamic and static, and changes to the autonomous driving environment based on multimedia today require more interior space functionality, transforming into a multi-space that delivers important emotion to users. In this respect, according to the data of the Korea Automobile Industry Association, since sheets are given high importance by consumers in the interior space of automobiles, seat design should be altered and developed through interaction design that changes with the various communication environments of users and delivers satisfaction. Therefore, the purpose of this study is to analyze and synthesize the emotional characteristics of trends through detailed interviews, surveys, and statistical studies of the psychological sensitivity of consumers to domestic automobile seat design. (Method) In this study, for the analysis of characteristics of consumer trends, research was conducted on the most-sold models and sheet types in the domestic automobile market since 2010, and a survey and statistical research were conducted by selecting 24 types of seats recently mass-produced and sold by four automobile companies. The survey and analysis contents were analyzed in detail in terms of accessibility, visibility, ease of use, cognition, safety, and psychology of sheet design. Statistical research was conducted based on the survey data, significance was derived for each item and content, and the contents were analyzed and synthesized. (Result) With respect to the accessibility of sheet design, other elements of automobile interiors affect physical burden, and design consideration of the shoulder slope and side line is needed when used. In terms of visibility, whether or not the seat is operated affects informational visual function, so it is considered in design. Shape and color are shown to have considerable influence on visual response. Furthermore, in terms of cognition, visual response to color is associated with seat operation, and the pattern and embossment of material is tactilely responsive to operation. In terms of safety, the higher the awareness of safety and the relationship of visual elements when the material is operated, the higher the emotional comfort and effect of the tactile aspect of the material, affecting satisfaction. (Conclusion) In the future, six items of sheet design should be checked and listed in development and design, and in the autonomous driving environment, sheets that affect hearing owing to smell and sound by considering emotional aspects of the user are being developed and designed, and it is expected that maximization of cognition through the five senses will have a great impact on economic efficiency in the future.