코로나 19 대응형 농촌관광 유형 특성 및 콘텐츠 개발 연구

Abstract

(Background and Purpose) It is predicted that domestic travel demand will increase as it has become difficult to travel abroad after the COVID-19 pandemic. However, rural experience resort villages lack aging facilities, qualitative services that are inferior to quantitative growth, and content that will satisfy customers. It is difficult to fully reflect the needs of customers in the acceptance posture of rural experience and recreational villages. To introduce overseas travel demand into rural tourism after the pandemic, a study is needed not only to develop various contents but also to respond to new travel patterns. This study aims to discover contents and find ways to apply them to rural experiential and recreational villages after the pandemic through collection and analysis of successfully operating cases. (Method) First, after examining the theories and literature of rural tourism as well as defining its concept and classifying the types, the research direction was established. Second, it analyzes the situation of rural tourism before the pandemic and changes in the domestic tourism environment, deriving opportunities and risk factors. Third, it classifies the types of rural tourism based on the case analysis of the changing environment after the pandemic. In addition, a comprehensive analysis of the contents applicable to the experiential recreational village by type and implications is drawn. (Results) This study investigated the operation of rural tourism in rural experience resort villages before and after the COVID-19 pandemic. In addition, the direction of rural tourism was analyzed according to the change of content type based on the changing domestic tourism trend, the crisis of rural tourism, and the opportunity factor. Then, rural tourism was presented as a healing, nature-family friendly, accommodating, animal experience, and trekking type of tourism. By applying it to the field, an experience program was developed by presenting types of content that only rural areas could provide to tourists. Despite the pandemic, contents that could be applied to rural experience resort villages were discovered. Through the pilot operation, the possibility of applying such contents to the actual rural experience and recreation village was empirically investigated and verified. (Conclusions) In the post-COVID-19 pandemic era, to create a clean rural village for tourists, the level of awareness of public quarantine in rural communities must be raised. It is hoped that many tourists visiting rural areas will create a safe rural environment through thorough safety management in collective facilities such as rural experience centers, food establishments, and accommodation.