김포 한강신도시 브랜드 아파트 외장색채에 관한 연구 - 김포시 경관 색채 가이드라인 비교를 중심으로 -

Abstract

(Background and Purpose) Currently, new cities are experiencing an exponential growth in their population and depend on apartments to meet the housing needs of their residents. The concept of a new and modern city was only developed in Korea after the 1960s. Among the many types of new houses and apartments that were built in new cities, a preference for branded apartments has grown and it has become more diverse. Consequently, the image and identity that are pursued by each apartment brand are expressed on the exteriors of buildings, leading to an unevenness in the overall urban landscape that lacks harmony. became apparent By forming a city, the study on the compositional principle of the exterior and color of an apartment building, and the regional color guidelines that must be supported in urban landscape design, comparatively analyze the exterior color of the brand apartment, and derive problems. (Method) This study compared and analyzed the colors that were used on the exteriors of new city brand apartments against regional color guidelines to determine the suitability of the image that the city seeks to portray for itself. For this study, the comparative analysis was based on the color guidelines by the Gimpo City Landscape Planning Guideline for eight brand apartments in Gurae-dong, Hangang New Town, Gimpo, and the overall color distribution status was identified. Based on the analysis, the problem was derived. (Results) Most of the achromatic colors were used as the main colors on the exteriors of apartments according to brand in Gurae-dong, Hangang New Town, Gimpo. However, more than 50% of the areas that were analyzed were beyond the error range of the color guidelines for apartments in Gimpo, as well as the company's symbolic color to differentiate it from its competitors. Hence, the surrounding landscape had not been taken into consideration as the color scheme that was developed affected competitiveness. (Conclusions) The problems were identified after a comparative analysis was completed on the current colors that were used on the exteriors of new city brand apartments against the image that the city is trying to convey based on the color guidelines for the local landscape. Although a dividing line was presented, it was not sufficiently reflected by brand apartments that were developed in new cities. Given their huge numbers and distribution, as well as the areas covered by them, the use of colors on the exteriors of apartments should be considered carefully because they can exert a relatively huge impact on the urban landscape. Hence, it should be an essential consideration in the long-term development of a new city.