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문화산업의 성장 잠재력 강화와 기업가 정신 활성화 방안

Policy Implications for Entrepreneurship to Promote the Growth Potential of Cultural Industries

구문모
한국문화관광연구원 (Korea Culture & Tourism Institute)|2009.01|문화정책논총 (The Journal of Cultural Policy)|제21호|pp. 157-184|DOI 10.16937/jcp..21.200901.157

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참고문헌

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문화산업중소기업Cultural IndustriesCultural Entrepreneurship문화기업가 정신Small & Medium Enterprise
주제분류정책학

초록

기업가의 활발한 도전 정신과 혁신 활동은 기업의 생존을 좌우하고, 더 나아가 국가 경제의 지속적인 성장 원동력으로서 지대한 역할을 하는 것으로 인식되고 있다. 그러나 지금까지 기업가 정신과 산업의 경쟁력간 정책·학술 연구의 대부분이 제조업에 국한되어왔기에 문화산업과 같은 독특한 영역에 적합한 정책은 도외시해왔다. 따라서 이 연구는 최근 성장세가 크게 약화되고 있는 국내 문화산업의 성장 잠재력을 촉진하기 위한 방안으로서 기업가 정신 활성화와 관련한 정책 함의를 모색하고자 한다. 이를 위해 이 연구는 지난 8년간 국내 문화산업의 고용 성장 추이를 분석했으며, 아울러 문화기업가와 문화기업가 정신이 일반 산업에서 이들의 개념과 어떤 차이점이 있는지를 문헌 연구를 통해 구분하고자 했다. 정책 함의를 도출하기 위한 연구 틀은 시장에서 기업가 정신 활성화 수준을 결정하는 기업가 정신 수요와 공급에 영향을 미치는 요소를 검토하는 것으로 설정했다. 연구 결과 국내 문화산업의 강력한 성장 추이는 정부의 진흥정책 추진과 규제완화 등에 힘입은 제작 부문 소기업의 기업가 정신 향상에 기인하는 것으로 평가되었다. 정책 함의로는 문화기업인에 대한 교육과 훈련 지원, 중계와 정보 지원 기능의 강화, 지적재산권 보호, 공공자금의 지원, 효과적인 경쟁 정책 추진 등이 제시되었다.

Abstract

It has been recognized that the entrepreneurial spirit and innovative activities of enterprisers have a strong influence on the survival of enterprises, and further, plays an important role in sustaining the national economy as a growth engine. However, since past studies on the relationship between industrial competitiveness and entrepreneurship focused on the manufacturing sector, policymaking which takes into account the characteristics of entrepreneurships in cultural industries has been neglected. This paper deals with policy implications to encourage entrepreneurship for cultural enterprisers which would promote the potential growth of Korean cultural industries. The method used in this study is to analyze them statistically and to use the framework composing demand and supply factors that would theoretically affect the level of entrepreneurship in cultural industry markets. Results indicate that the entrepreneurial activities of small firms in the production sectors of cultural industries may rapidly boost economic performance thanks to the promotion policies of the government and certain deregulations. Policy implications may include offering education and training programs for cultural enterprisers, setting various intermediaries, access to market information, proper intellectual property right system, public subsidies for non-profit activities, and effective competition policies.

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