한국과 중국의 소비자주의 역량비교: 소비자역량과 국가 및 사업자의 활동평가

Abstract

This research attempted to examine the differences of the knowledge, attitudes, practice activities for consumerism between Korean and Chinese consumers. Also, the differences of the evaluations for national activities and companies' activities to protect consumer rights were examined. Based on Korean consumer law and Chinese consumer law and related studies, the measurements was constructed to research the level of knowledge, attitudes, and practice activities for consumerism. The results and conclusions of this research are as follows. First, there are differences of the knowledge level between Korean and Chinese consumers. In general Korean consumers' knowledge level was higher than Chinese consumers'. Chinese consumers, however, have more knowledge about consumer rights. Second, there are differences in the attitudes of importance of consumerism between the two countries. Especially, in the area of corporation obligation, Chinese consumers think the basic duties of a company are more important. Third, there are differences between practice activities of the two countries. In general, in the areas of the activities about consumers' obligation and the activities about consumer group, Korean consumers conduct the activities more than Chinese consumers. Fourth, the result shows that low evaluations for national activities and corporation's activities both in Korea and China. Korean consumers evaluate them lower than Chinese consumers.