디지털시대의 소비자학, 소비자주의, 그리고 소비자연구의 새 지평
A New Horizon for Consumer Science, Consumerism, and Consumer Research in the Digital Society
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With the rapid development of the digital society, academic disciplines, especially interdisciplinary disciplines, are faced with the challenge of merging and converging. This study aims to re-establish the academic identity of consumer science, and to strengthen its position as an independent academic discipline that is on its path of development in order to open a new horizon. This study is arranged in three parts. In the first part, the history of development, the current status and the future direction and challenges of Consumer Science as an academic discipline are reviewed and discussed. In the second part, “Consumerism” is re-conceptualized as the ideology and foundation of Consumer Science, and the concept of New Consumerism is discussed. In the third part, attitudes of consumer researchers and approaches needed to expand Consumer Research, are discussed and new directions for future research are suggested.
Abstract
With the rapid development of the digital society, academic disciplines, especially interdisciplinary disciplines, are faced with the challenge of merging and converging. This study aims to re-establish the academic identity of consumer science, and to strengthen its position as an independent academic discipline that is on its path of development in order to open a new horizon. This study is arranged in three parts. In the first part, the history of development, the current status and the future direction and challenges of Consumer Science as an academic discipline are reviewed and discussed. In the second part, “Consumerism” is re-conceptualized as the ideology and foundation of Consumer Science, and the concept of New Consumerism is discussed. In the third part, attitudes of consumer researchers and approaches needed to expand Consumer Research, are discussed and new directions for future research are suggested.