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Teenagers’ Social Media Use and Civic Engagement: Focused on Weibo in China

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초록

Since its launch in 2009, Weibo has arisen as the most popular social networking site in China. Users can acquire information on social issues and express their opinions through posting, forwarding and commenting. Among the netizens, teenagers are an important group. Thus, this study aims to examine Chinese teenagers' Weibo usage pattern and their civic participation in terms of attitudes and behaviors. According to results, Weibo usage pattern of Chinese teenagers is not active and they mainly use Weibo for searching information. In addition, the level of behavioral participation is lower than the level of cognitive participation. Moreover, the tendency of information which users most concern affects the level of civic engagement cognition. The result of this study implies that Weibo can become a tool and platform for them to enforce civic engagement if the usage can be well guided.

Abstract

Since its launch in 2009, Weibo has arisen as the most popular social networking site in China. Users can acquire information on social issues and express their opinions through posting, forwarding and commenting. Among the netizens, teenagers are an important group. Thus, this study aims to examine Chinese teenagers' Weibo usage pattern and their civic participation in terms of attitudes and behaviors. According to results, Weibo usage pattern of Chinese teenagers is not active and they mainly use Weibo for searching information. In addition, the level of behavioral participation is lower than the level of cognitive participation. Moreover, the tendency of information which users most concern affects the level of civic engagement cognition. The result of this study implies that Weibo can become a tool and platform for them to enforce civic engagement if the usage can be well guided.

참고문헌 (39)

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