韓国人のクルーズ旅行のイメージと制約要因に関する研究
A Study of Korean Tourists’ Image and constraints toward Cruising
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초록
本研究は、韓国のクルーズソースマーケットの育成とクルーズ産業の活性化のための基礎資料を提供するための研究として、韓国人のクルーズ旅行に関するイメージとクルーズ旅行の制約要因を調べた上で、クルーズ旅行に対する事前知識と制約要因とのかかわりを検証することを目的とする。 このために、本研究は、先行研究の考察とアンケートによる実証分析を実施した。クルーズ旅行のイメージ、制約要因、人口統計学的変数でアンケートを構成し、ソウルと釜山に所在する大学の学生を対象にアンケート調査を実施した。回収された215部のうち、外国人学生と不誠実な回答を除いた192部を分析に用いており、SPSS 21.0を利用して度数分析とt検定をおこなった。 分析の結果、韓国人大学生のクルーズ旅行のイメージと旅行の制約要因が明らかになり、事前知識の有無によってクルーズ旅行に対する制約要因の認知が異なることが明らかになった。研究結果を基に韓国のクルーズソースマーケット拡大のための政策的示唆点が提示された。
Abstract
This study is to provide the baseline data to develop the source market for cruising and promote the cruise industry in Korea, and its objective is to examine the cruise image of Koreans and constraint factors of cruising, and verify whether there is a difference in constraint factors depending on whether there is prior knowledge about cruising. To this end, this study conducted a literature review and empirical analysis through a survey. A questionnaire was formed with cruise image, constraint factors and demographic variables, and the survey was conducted on students of universities located in Seoul and Busan. Among the 215 copies collected, 192 were used in statistical analysis excluding responses from international students or insincere responses. SPSS 21.0 was used for frequency analysis and t-test. As a result of the analysis, it was revealed Korean college student’s image of cruise travel and its constraint factors. And it was found that presence of prior knowledge of cruise travel may vary the perception of constraint factor on cruise travel. Based on the result of the study, policy implications for the proliferation of cruise source market of Korea were suggested.
참고문헌 (26)
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