호모나랜스, 경계를 넘어서 통합과 화합으로 - 뮤직비디오 <강남스타일>의 패러디 영상물을 중심으로 -

Abstract

This study aims to identify the basic meanings of the rewriting activities of Homo Narrans in the parody videos of “Gangnam Style.” For this purpose, I have analysed parody videos of “Gangnam Style” reached over 1 million views on Youtube with the research method of cultural ethnography studies. This research has divided four spheres and ten categories in the process of analyzing the cultural meanings of the parodies. Here are three spheres with their three categories as the result; firstly, “You and Me; Masters of the Community” includes “I have My Style, You have Your Style,” “Here, Where I Live, Where Daily Lives Go About,” and “From Bottom to Top; Everyone Enters!” Secondly, “Ridiculous Dictator, Corrupt Regime” includes categories, “Fixed Society, Inflexible Thinking,” “Mocking at and Satirizing the Corrupt Power,” and “Social Reform; Resistance to the Unreasonable System.” Thirdly, “Emergence of vulgar grotesque” includes categories, “description of genitals and sexual acts, freedom of expression”, “zombie, and display of the fear of the age.” fourthly, “Acceptance of a New World, Breaking Up the Boundary,” includes “Folksy Image, Seeking ways to Communicate,” “Flexible Thinking and Convergence Era.” After all, it can be confirmed that the meaning of making parody videos of "Gangnam Style" as Homo Narrans is for integration and harmony, balance and equality through the organic relationship among them. The producers of the parody videos as Homo Narrans concentrate on making their own stories, telling people their stories by showing their daily life as it is in the video. They are so proud of their society, enough to respect others, and do not mind accepting other worlds into their own.