산촌생태마을 운영프로그램 실태분석

Abstract

This study, based on the survey of management directors of mountain eco-villages, analyzes the management status of experience programs, promotion·marketing, earning facilities and public facilities of operational program for mountain eco-villages and introduces some improvement directions. Main findings are as follows:The experience programs of mountain eco-villages, rated from highest to lowest, were herbs and vegetables program(74%), farming program(65%), food program(56%), water program(47%). On the other hand, cultural mountain village program(15%) and indigenous craft program(15%) were the ones that ranked the lowest. The website management among mountain eco-villages was done by self-operation(44%) and by using digital community website(38%). The number of mass media utilization was more than 5 times and the percentage of villages that were published in news papers and/or national broadcasting was 33%. Also, the percentage of community festival and events was 53% and most of them were about farm and forest products, traditional custom and scenery of local villages. As for income facilities, the majority were processing plants for economic crops and forest products such as herbs,vegetables, and mushrooms. In case of public facilities, accomodations and community halls were remodeled and used as theme parks and/or lodges. The following are improvement directions for mountain eco-village management:(1) It is necessary for experience programs to be differentiated by having distinctive cultural backgrounds contents,such as cultures, food, and crafts of mountain villages. The promotion and marketing strengthens the digital eduction of mountain village managers. (2) The management of earning and public facilities of mountain eco-village should select its core business from the basic construction stage. Thorough evaluation of facilities’ optimal level and investment priority is also necessary. Also,by electing village and community development experts as mentor for mountain villages, the system construction that enables village, central·local governments, and experts to cooperate is required. (3) In order to foster management organizations and increase the professional manpower of experience programs,the support through networking mountain eco-villages within the local district is necessary. In order to achieve the manpower support, such as fostering of mountain eco-village, joint promotion and exchange between urban cities and mountain villages, the direction and education is required.