디지털 시대 국내 출판사의 경쟁력 강화를 위한 실천방안

Abstract

A Study on strengthening competetive of Korean publishing companies in digital times Lee, Eun-Kook․Kim, Jin-Doo Professor of Dept. of Publications Seoil College The goal of this study is to suggest how to strengthen competetive power of Korean publishing compnies. Two questions is proposed, accordining to purpose of the study. First Question: What is shortcomings of Korean publishing companies? Second Question : What is the way to strenghten competetive power of domestic publishing companies? To answer these questions we depend on two ways: At firsrt, we studies books and thesies on Korean publishing companies. And then, we surveys problems in Korean publishing companies through interviewing with managers of these companies. We can conlude that Korean publishng companies have to solve two problems. One is financal problems, the other is digitalization. The most serious problem Korean publishing companies face is to use bill as exchanging means instead of cash. Therefore Korean publication industry alaways in needs of actual money. If one of publishing companies, wholesalebusiness, bookstores were dishonered, the others would be ruined. Because each of them is connected closely. As a result, the costume using bill instead of cash must be disappeared. Dizitalization of Korean publishing companies must be accomplished. Feed-back between publishing companies and readers can be occured instantly through internet. The company can satisfies consumers'needs will be alive in the future. Korean publishing companies should be digitalized to have competetive power in digital times.