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농촌제험관광의 관계지속성에 미치는 요인들의 영향분석- 남성과 여성의 비교를 중심으로 -

Analysis of the Influence of Factors Affecting the Relationship Continuity of Rural Experience Tour - Focusing on the Comparison between Men and Women -

윤성수|정상숙|송창섭|맹승진
한국농공학회 (The Korean Society Of Agricultural Engineers)|2021.07|한국농공학회논문집 (Journal of the Korean Society of Agricultural Engineers)|제63권 제4호|pp. 43-53|DOI https://doi.org/10.5389/KSAE.2021.63.4.043

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참고문헌

키워드

Culturesatisfactionrelationshiptrustlifefarmingleisure
주제분류농학

초록

The purpose of this study is to analyze the factor influencing in order to increase the intention to revisit rural experience tourism. 181 men and womenwho had experienced rural experience tourism were surveyed in a Self-Assessment Questionnaire. Some farming experience, life experience, culturalexperience, and leisure experience were set as independent variables as representative programs of rural experience tourism, satisfaction and trust asmediated variables, and relationships as dependent variables. Here, the relationship is regarded as a variable representing the intention to revisit. Whenperforming multi-group path analysis by separating men and women, both men and women had a statistically significant positive (+) effect in theLeisure experience→Satisfaction path and the Trust→Relation path. In addition, the paths that were statistically significant for women were notstatistically significant, but were statistically significant only for men were Farm experience→Satisfaction path, Farm experience→Relation path, andLeisure experience→Relation path. In addition, the paths that were not statistically significant for men, but statistically significant for women wereCulture experience→Satisfaction and Trust→Satisfaction. According to this study, in order to increase the intention to revisit, both men and womenshould consider leisure experience. And men should emphasize farming experience, while women should emphasize cultural experience. It is consideredthat there is a need to further subdivide leisure experience, farming experience and cultural experience for the region. This study has a limitation ofonly 181 people. More large-scale research will be possible in the future.

Abstract

The purpose of this study is to analyze the factor influencing in order to increase the intention to revisit rural experience tourism. 181 men and womenwho had experienced rural experience tourism were surveyed in a Self-Assessment Questionnaire. Some farming experience, life experience, culturalexperience, and leisure experience were set as independent variables as representative programs of rural experience tourism, satisfaction and trust asmediated variables, and relationships as dependent variables. Here, the relationship is regarded as a variable representing the intention to revisit. Whenperforming multi-group path analysis by separating men and women, both men and women had a statistically significant positive (+) effect in theLeisure experience→Satisfaction path and the Trust→Relation path. In addition, the paths that were statistically significant for women were notstatistically significant, but were statistically significant only for men were Farm experience→Satisfaction path, Farm experience→Relation path, andLeisure experience→Relation path. In addition, the paths that were not statistically significant for men, but statistically significant for women wereCulture experience→Satisfaction and Trust→Satisfaction. According to this study, in order to increase the intention to revisit, both men and womenshould consider leisure experience. And men should emphasize farming experience, while women should emphasize cultural experience. It is consideredthat there is a need to further subdivide leisure experience, farming experience and cultural experience for the region. This study has a limitation ofonly 181 people. More large-scale research will be possible in the future.

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