한국 잡지산업의 현황 및 발전방안 연구 : 전문가 대상의 실증조사를 중심으로

Abstract

This study is about exploring the recent situation and problem about industry of korean magazine in the crisis of diminishing printing media cause of upcoming of digital media era. Based on this, we could enhance our magazine's competitiveness and deduct implication and method of development of magazine industry. The problems and current situation of magazine indutry are magazine company's small scale, vulnerable competitiveness for capital, lack of magazine expert training institution, the disorder of magazine distribution, and decrease of magazine utilization. Based on this study result, we suggest the method of development of magazine's competitiveness and future direction of magazine industry as belows. First of all, the most important thing is the production of high quality magazine content. Second, we have to express the shape of future magazine. Third, we have to secure variety content sale channel. Fourth, we need digitalization of magazine content, data indexing, and flatform of co-copyright. Fifth, we have to seek for OMSU method of magazine content. Sixth, we have to secure outstanding individual and promote them. Seventh, the government have to promote magazine industry politically. Finally, we need above all magazine people's own effort and exertion . The government preferentially have to reflect all those mentioned assignment and suggestion to policy, and as well as magazine field have to set out with active and future-oriented attitude.