독립서점과 지역 중소형서점의 운영 전략 연구

Abstract

Because of the development and diversification of media, the reading time is decreasing and the reading population is also decreasing. This does not mean that readers do not read the text. Rather, the amount of reading of text messages and smartphone contents are increasing. How to induce this type of reading into a book is emerging as an important issue. The sales performance of independent bookstores and small and medium-sized bookstores is declining every year. Fortunately, only a few bookstores are closely maintained with the support and payment of local governments. So, what measures should bookstores take to continuously contribute to the culture and generate profits? Let's take a look at how independent bookstores and local small and medium-sized bookstores can present their strengths. First, it is necessary for bookseller to take knowledge about books Second, it is needed for bookstores to continuously conduct book-related events by appropriately mixing offline and online methods by dividing events for local residents and events for whole countries readers Third, it is important to promote both offline and online PR media in parallel. Fourth, bookstores should induce customers' interest through exhibitions and impress customers by developing display items.