U-북 콘텐츠 개발동향 분석 및 활성화 방안 연구

Abstract

We encounter media ecosystem is getting changed. It is because media morphosis accompanied with media convergence and ubiquitous technology is getting regularized. Thus, the development of U-book contents moves towards a marked increase in its amount. It is real that internet book sellers, leading internet portal sites, and mobile service companies(; such as SKT, KTF & LGT) rush into U-book service market, besides U-book portal companies. With these companies' active participation of U-book service, they will be able to get some benefits which can crush their previous denial image of internet contents; such as uncertainty, untrustworthy, vulgar qualitative problem. The phenomena to enlarge B2C market from dependent market on B2B, that is said personal consumers are increasing, will make U-books activated more. The more capabilities to grow, the more problems to involve. Therefore, I would like to search hidden problems, to analyze those, and to offer alternative ideas. I believe these research procedures will be good bases to develope U-books. On the other hand, importance of U-book contents as OS caught my attention to qualitative problems than quantitative increasement, then, I investigated the identity of U-book contents and analyzed qualitative positioning of U-books. Thus, I got some results about limitations of U-book contents from the present production and supply in viewpoint of companies, also create some alternative ideas as the possibility to overcome the limitations. Discussing the results, I suggest that it is worthier to conduct U-book contents by publishing companies than any other business. Upon the importance of U-book contents as OS, eventually the publishers can contribute to qualitative development. For the desirable participation of them, I also propose governmental active supports and activated concerned infrastructures.