농가의 농업경영 전략과 농산물 판매성과 간의 관계분석 - 농업총조사 자료분석을 중심으로 -

Abstract

Farm households have coped with changes in the environment surrounding agricultural production through changing methods of integrating production factors in order to improve incomes. In other words, agricultural management is closely related to strategic behavior of farm households to integrate production factors in agricultural products. Such strategy differs in each period because it reflects various circumstances and conditions. The purpose of this study is to conduct an empirical review on factors that have impact on the strategies of agricultural management and their influencing relations for ten years since 2000. To this end, this study uses data of Agricultural Area Survey published by Statistics Korea. First, main crops are major variables that influence the sales of agricultural products. Recently, along with the livestock industry and the floricultural industry, incomes from vegetables, fruits and special purpose crops are increasing. Second, bigger size of farming lead to higher sales, but the influence of size on the sales of agricultural products is getting smaller. Third, environment-friendly agriculture is not always positive in increasing sales of agricultural products. Fourth, participation in agricultural producers’ organizations, such as cooperative units and farming association corporations, clearly contributes to the improvement of managerial performance. Fifth, utilizing computers has a positive impact on performance, but such impact is getting weaker. Sixth, every distributor, including direct sales, wholesale markets, government agencies, joint agricultural product markets, and agricultural cooperatives, has a growing influence on the sales of agricultural products. In addition, the influence of each distributor has little difference. Currently, diversified strategies to distribute agricultural products are more advantageous. Seventh, engaging in agriculture-related projects, such as agricultural village tour, farm restaurants, etc., brings about increase in sales of agricultural products. When comparing influences among strategic factors of agricultural management, the influences of agricultural size and main crops are getting weaker. However, the positive effects of strategies of diversifying distributors, participating in agricultural producers’ organizations, and introducing agriculture-related projects are gradually increasing. It is verified that the outcomes of this analysis are similar to those of groups with excellent agricultural management and higher incomes.