e-북 출판사의 출판유형에 관한 Q-방법론 적용 연구

Abstract

This study is concentrated on Q-methodology for researches in psychological subjectivity propensity on the e-publishing company in the changeable e-publishing ecology. The result showed three types; such as the first external circumstances problem oriented type, the second internal problem oriented type and the third contents oriented type. We examined each type has its unique characters. For the result, we researched the difference Z-score in each types and the consensus Q-statements among types, and so on. Remarkable result was the difference Z-score between type 1(external circumstances problem orientation type) and type 2(internal problem orientation type), and between type 1(external circumstances problem orientation type) and type 3(contents orientation type). There were not contrary, but co-orientation relationship between type 2(internal problem orientation type) and type 3(contents orientation type). In the analysis of consensus Q-statements, the result showed the importance of tablet PC & smart phone as e-Book reader, and increasing market share in 2015. The above results that showed many problems of e-publishing production were embedded in its inner and outer structure, as well as different cognition elements of problems according to typical characters. Therefore, we propose a A-B-C-r-X model (fig. 5) which centripetal point is e-reading movement for the relationship among three types, in order to activate e-Book market and develop e-publishing.