한국 지역출판유통산업의 구조적 문제점과 원인, 그리고 대안

Abstract

This article was written to diagnose the reality of the local publishing industry and to find alternatives to how to overcome it. To this end, we analyzed the current state of the local publishing market with government-published data on publishing. As a result of the analysis, the local publishing environment is summarized as the decrease of the number of publishing companies, the decrease of the publishing industry sales, the decrease of the publishing professional manpower, and the decrease of the book bookstore. In order to activate the local publishing industry, it is necessary to support the book price system, local publishing fund, selection of local excellent books, purchase of local publications by the public library, linking with publisher and library, linking publisher and bookstore. In addition, in order to revive local bookstores in the publishing industry, the bookstore should be rebuilt as a cultural space, converted into a learning space for local bookstores, linked with local bookstores and universities, rebuilt as a community space for local residents , and a strategy for joint marketing by bookstores and publishers is needed. In addition, it is worth trying to rebuild the existing bookstore space, which only sells books, as a bookstores and a cafe, a bookstores and a learning space, and a book stores and a libraries as well as a complex information culture space. We focused on the fact that the expansion of the local publishing market should formulate a development strategy within a larger framework of local culture.