인구사회학적 특성에 따른 웹소설 이용에 관한 실증적 연구

Abstract

The purpose of this study was to empirically investigate how the preferred genre, the level of satisfaction, and the future use intention of web novels vary according to viewers’ socio-economic characteristics. The following results were shown from analyses. First, the preferred genre varied according to gender, age, education, occupation, and income. Women, housewives, and respondents with "less than 3 to 4 million won" income generally preferred "romance." Students, office workers, users with "less than 2 million won" income, were big on "fantasy." Those with or less than middle school education liked comedy, while college graduates preferred martial arts. Second, socio-economic characteristics influenced differently on viewers’ satisfaction and their intention of future use. In relation to viewers’ satisfaction and the intention of future use, gender did not show any difference. However, age, education, occupation, income showed statistically significant differences. The younger age group, high school graduates, respondents with less than 2 million won income, and student group showed high level of satisfaction. However, in relation with the intention of future use, age was the only one which shows statistically significant differences. Such factors as gender, educational background, income, and occupation did not show any difference. In comparison of age groups, the younger respondents were found to show a higher level of intention of future use. From the analyses, age was found to be the only one variable which influences both viewers’ satisfaction and their intention of future use.