도시활성화를 위한 지역 브랜드 축제의 컬처노믹스 전략

Abstract

The purpose of this study is to suggest cultunomics strategy of local brand fair for the urban vitalization. To attain the goal of research, I prepared research foundation based on the literature review on the concepts of local fair, urban vitalization and cultunomics and on the process of establishing strategy, and discussed about cultunomics strategy of local fair for the urban vitalization giving Incheon Pentaport Music Festival for instance. Based on the analysis results, in the physical and environmental aspects, strategies such as creating standing event hall, spatial connection with surrounding areas, spatial diversification of venue for event, creating street related with local fair materials were suggested, and in the social and economic aspects, strategies of reinforcing connection between local industry and local fair and the participation of local residents were proposed. Also, in the aspects of policy and institution, preparing agenda of local fair and institutional support, reinforcing connection with policies of central office group, and making an organization for the independent festival operation were suggested. These research results have significance in that it provides basic data for planning of local fair for the urban vitalization in the working-level, and it showed that planning and implementation should be carried out from the more various points of view for the urban vitalization using local fair. Also, it indicated the necessity of analysis and reflection of the relevant external environment as well as the image analysis of the city and cultural resources when establishing cultunomics strategies.