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ESI에서의 정보 불확실성과 모호성이 신제품 개발 프로젝트 성과에 미치는 영향에 관한 탐색적 연구

Exploring Information Uncertainty and Equivocality in Early Supplier Involvement(ESI) on NPD Project Performance

허대식|황선일
한국항공경영학회 (Aviation Management Society Of Korea)|2009.03|한국항공경영학회지 (Journal of the Aviation Management Society of Korea)|제7권 제1호|pp. 3-15

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참고문헌

주제분류경영학

초록

Abstract

This research attempts to explore antecedents which affect the uncertainty and equivocality that happened during new product development in early supplier involvement. It propose that Antecedents that affect uncertainty and equivocality in buyer and supplier are product newness, product modularity, risk aversion, moral hazard. Uncertainty and equivocality in buyer and supplier affect new product development project cost, quality and leadtime.

참고문헌 (39)

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