음악산업의 매체전환과 뮤직비디오 제작 양상의 변화

Abstract

The music video contributed greatly to the remarkable growth of K-Pop. In order for the Korean Wave including K-Pop to go further into the world, research on the relationship between music videos and the music industry is needed. In 2004, the media in the music industry of Korea changed dramatically from record to sound source like mp3, online streaming. This study examined the correlation between the change in the media structure of the music industry and music videos in Korea. The large-scale investment in music videos made in the 1990s suddenly declined in the early 2000s. And studio type music videos have increased significantly. The change in the type of music video needs to be explained by an analysis of the relationship between the change in the media structure and the type of music video. Due to the media’s Big Cross, eChanges such as the spread of single music releases, the decline of general record companies and the rise of music distribution companies, the diversification of the music industry’s profit model, the growth of entertainment agencies, and the lower barriers to market entry were made rapidly. The studio type music video is economically and time-efficient and it can be produced stably without the input of large capital. So it is suitable for the speed, economy, and efficiency required by the market centering on music industry. In the future, as various media emerge, music videos become more diverse, and as they enter the global market, it can be expected that large-scale investments will gradually be made.