조직 내 구성원들의 CSR에 대한 의미 변화 분석: 참여형 사회봉사 프로그램을 중심으로
Changes in views on the CSR activities of employees : focusing on participatory volunteering program
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초록
본 연구는 기업의 CSR 활동이 내부 구성원들에게 어떻게 인지되고 있는지 파악하기 위해서 실제 CSR 활동에 참여한 내부 구성원들이 CSR에 어떤 의미를 부여하고 있는지 분석하였다. 본 연구는 다양한 CSR 활동 중에서 실제 내부 구성원의 참여가 핵심인 봉사활동을 중심으로 참여하기 전에 봉사활동을 바라보는 관점(즉 사전적 의미)과 참여 후 봉사활동에 대한 관점(즉 사후적 관점)이 어떻게 달라지게 되는지 알아보고자 한다. 이에 국내 기업에서 CSR 관점에서 제공하는 참여형 사회봉사 활동을 심층 분석하였다. 근거이론 방법론에 근거하여 봉사활동에 대해서 사전적으로 기대하고 있는 것과 사후적으로 인지하고 있는 봉사활동의 의미를 비교함으로써 참여형 CSR 활동이 내부 구성원의 인지과정에서 어떤 역할을 하는지 구체화한다.
Abstract
This study analyzed what CSR activities meant to actual participating employees in order to understand how these activities are perceived by internal members. This study investigates how the views of the employees differ on the CSR activities especially volunteer activities which is centered on employee particiapation before and after the participation of the service activities. We analyzed in depth the participatory social service activities provided by domestic companies from the CSR point of view. Based on the grounded theory approach, we found that the participatory CSR activities play a role in the employees’ cognitive process by comparing the meaning of the volunteer activities using ex ante-ex post analysis
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