A study of Chinese distribution policies and challenges
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초록
Chinese distribution market will continue to bring tremendous business opportunities to commercial enterprises given the relatively strong economic fundamentals and substantial government-led measures for boosting domestic demand. Research design, data, and methodology - The study conducted a survey on China’s 2011 retail market data. After empirically analyzing the data on retail sales, online retail markets, and franchises, we believe that online retailing in China will maintain its growth momentum. Results - This study shows that 2012 is expected to be a challenging year for the retail sector, as both external and internal pressures are likely to persist. Some of the major challenges facing retailers in China are mentioned below. Conclusions - Retailers in China face several major challenges. First, the uncertain economic outlook is having a considerable impact on China’s retail market. Second, China’s retailers face an unfair competition environment. Third, they are suffering the impacts of product safety problems.
Abstract
Chinese distribution market will continue to bring tremendous business opportunities to commercial enterprises given the relatively strong economic fundamentals and substantial government-led measures for boosting domestic demand. Research design, data, and methodology - The study conducted a survey on China’s 2011 retail market data. After empirically analyzing the data on retail sales, online retail markets, and franchises, we believe that online retailing in China will maintain its growth momentum. Results - This study shows that 2012 is expected to be a challenging year for the retail sector, as both external and internal pressures are likely to persist. Some of the major challenges facing retailers in China are mentioned below. Conclusions - Retailers in China face several major challenges. First, the uncertain economic outlook is having a considerable impact on China’s retail market. Second, China’s retailers face an unfair competition environment. Third, they are suffering the impacts of product safety problems.
참고문헌 (8)
- ChinaChainStore, "Chain Store Annual Report 2012", pp.130~140 (2012), book Publishing
- I Research, "B2C online retail Report 2012", pp.120~130 (2012), book Publishing
- Kim, Pan-Jin, "A Study on the Risk Management of Korean Firms in Chinese Market", Journal of Distribution Science, 7(2), pp.5~28 (2009)
- Kim, Young-Eui, "New Challenges and Opportunities for Traditional Markets", Korea Distribution News, 21 January, 3-4, ~ (2011)
- Su, Shuai, "SA study of the Factors of Chinese Franchisor's Re-contract", Journal of Industrial Distribution & Business, 3(2), pp.17~21 (2012)
- Shuai Su, "A Study on the Problem and Improvement of the Distribution System of Pharmaceuticals in Korea", The International Journal of Industrial Distribution & Business, 3(1), pp.25~29 (2012), 한국유통과학회
- Su, Shuai, "A study of the distribution politics Focused on the Case of China", Proceedings of 2012 Winter International Conference of KODISA, pp.17~19 (2012)
- Su, Shuai, "Present and Future of Traditional Markets in China - Case study of the standardized", Proceedings of 2012 Summer International Conference of KODISA, pp.39~41 (2012)