퍼블리시티권의 이전성에 관한 제고
A Study on the transferable Right of Publicity
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Abstract
These days our society is more complex and diverse than any time before, so that a sense of values is changed, so much as to improve the systems and the laws of the past. According to these sort of radical developments in the field of popular entertainment, professional sports and advertising industry, there is a number of case, in which the use of a name or likeness of famous person for advertisement so then began to offense others with no permission. In this treatise, I will look into a few points: on what grounds personal rights should be protected from their violation, regardless of whether personal rights are expressly prescribed or not. To understand correctly and to respond properly with the right of publicity, it is very important to give considerations to the meaning of cultural and legislative aspects. That is the reason why I make a point of explaining about the subject of protection of this right in preference. Is the right of publicity a property right or a personal right? To answer to this question we must before remind of the purpose of this discussion: What is the most appropriate analogy, which man could borrow from other areas of law? What is the best resolution of the issues on jurisprudential and public-political viewpoints? If it were the personal rights, it would ends at death. But the property rights continues after death and can be descended to the heirs. Therefore, the right of publicity continues after death, and has a postmortem duration which can be transferred or licensed before death. In other words, the right of publicity is a property right. Property is assignable, ergo the right of publicity is assignable and inheritable.
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