논문KCI 등재
QFD를 이용한 국내 금융기관의 프라이빗 뱅킹 서비스 설계
QFD Applied to Strategic Development for Private Banking System in Korea
1
조회
0
다운로드
3
인용
0
참고문헌
주제분류학제간연구
초록
Abstract
Recently, financial service industry of Korea started to pay attention to private banking targeting to the rich. However, as the advanced foreign competitors have entered the market, strategic approaches are needed focusing on the general rich rather than the exceptional VIPs. In this paper, we use QFD to provide marketing strategies for Korean financial service providers. Our finding is that 'intangible service provided by private banker' and 'off-line sales' have marketing priority and 'investment management' and 'value-added service' follow.
참고문헌 (18)
- "Lawyers use QFD to gain a competitive edge.", 31((5), pp.88~89 (1998)
- "the role of suppliers International Journal of Purchasing and materials Management", pp.24~35 (1994)
- "Designing services with functional analysis", 20(1), pp.73~100 (1996)
- "An Analytical review of interrater reliability and agreement", 23, pp.75~102 (1994)
- "European Journal of Operational Researcha literature review", 143, pp.463~397 (2002)
- "Adapting the QFD approach to extended service transactions", 8((3)), pp.301~317 (1999)
- "An extended framework for service quality and customer satisfaction in the hospitality industry", 17, pp.375~390 (1998)
- "Private Banking" (2002), Maeil Business Newspaper Inc
- "Private Banking" (2001), Korean Banking Institute.
- "Private Banking Industry Conditions and Questions of Korean Banks" (2003), Korean Institute of Finance.
- "Domestic Private Banking Conditions and Major Issues in the view of Banks" (2003), Korean Institute of Finance.
- "Implementing the strategic formulation framework for the banking industry of Hong Kong", 15((9)), pp.469~477 (2000)
- "Applying QFD to internal service system design.", pp.65~70 (1999)
- "Alternative Scales for Measuring Service Quality A Comparative Assessment Based on Psychometric and Diagnostic Criteria Journal of Retailing", pp.201~230 (1994)
- "Domestic Private Banking Conditions and Suggestions", pp.~2003 (2003), samsung economic research institute
- "Funda- mentals of Marketing" (1998), McGraw- Hill
- "An integrative approachPlanning for service quality", 7((4)), pp.58~77 (1996)
- "Domestic Private Banking Conditions and Suggestions" (2002)
관련 논문AI추천
Service Development using Fuzzy QFD in the banking industry곽춘종, 유은진한국품질경영학회 · 품질경영학회지2015 · 제43권 제1호웹기반 품질기능전개(QFD)용 소프트웨어 개발윤석동, 이승훈, 이정환한국산업경영시스템학회 · 한국산업경영시스템학회지2006 · 제29권 제1호QFD를 이용한 품질경영 시스템의 개발모듈에 대한 이행도 평가모형류문찬, 우성권한국품질경영학회 · 품질경영학회지2002 · 제30권 제2호휴대폰 배터리 개발을 위한 QFD 활용 연구인재순한국산업경영시스템학회 · 한국산업경영시스템학회지2005 · 제28권 제3호신제품 개발 프로젝트에서의 요소기술 중요도 결정 방안 : QFD와 다구치 방법의 적용박용태, 양종서, 윤명환, 윤일배기술경영경제학회 · 기술혁신연구2004 · 제12권 제3호QFD 기반에 의한 제화류의 감성지향적 품질설계 요소도출에 관한 실증적 연구김진호, 황인극한국품질경영학회 · 품질경영학회지2004 · 제32권 제1호
