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쌍대비교에 기반한 승법적 효용함수의 결정

Determination of Multiplicative Utility Function Based on the Pair-wise Comparisons

김경모
한국품질경영학회 (Korean Society For Quality Management)|2005.03|품질경영학회지 (Journal of Korean Society for Quality Management)|제33권 제1호|pp. 64-72

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참고문헌

주제분류학제간연구

초록

Abstract

The ever increasing demand for enhanced competitiveness of engineered products requires “designing-in- quality” strategies that can effectively and efficiently incorporate concepts of uncertainty and quality into design. Multi-attribute utility function is commonly used to represent the decision-maker’s preference on multiple design attributes under conditions of uncertainty and risk. One of the major issues in implementing this approach concerns the generation of appropriate utility function, especially in a complex engineering design environment. Typically, the decision maker’s preference is revealed through lottery questions rather than being structured on the deductive reasoning to reflect the nonlinear tradeoffs among the attributes. The use of such intuitive procedures can lead to inexact preference information that may result in inaccuracy and rank reversal problems. This paper presents an alternative procedure based on the pair-wise comparisons between design alternatives towards a consistent preference presentation in assessing multiplicative utility function. The effectiveness of the overall procedures is tested with the aid of an injection-molding process design for a capacitor can and the results are discussed.

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