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소프트웨어 관련 스타트업 기업특성이 창업성과에 미치는 영향에 관한 연구

Study on the Effect of Software Related Startup Characteristics on Entrepreneurship Performance

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주제분류컴퓨터학

초록

급속한 경영환경 변화에 대응하기 위한 방안으로 소프트웨어 관련 스타트업의 역할이 강조되고 있다. 소프트웨어 관련 스타트업은 전략의 예민성과 기술 혁신성이 핵심 포인트며, 인공지능시대와 맞물려 향후 관련 4 차 산업분야에서는 스타트업 기업들의 역할이 그 어느 때보다 중요하다. 본 연구는 소프트웨어 관련 스타트업 기업의 2가지 특성, 전략 지향성과 기술 지향성이 창업성과에 미치는 영향에 대해 분석했다. 또한 소프트웨어 관련 스타트업 특성과 창업성과 사이에 혁신역량의 매개효과에 대해서도 규명했다. 연구모형을 확인하기 위하여 소프트웨어 관련 스타트업 기업에 종사하는 직원을 대상으로 설문조사를 실시하여 실증분석을 하였다. 분석결과는 소프트웨어 관련 스타트업 기업특성과 창업성과 간의 관계에서 혁신역량의 완전매개 효과를 검증되었고, 연구모형에서 제시된 5개 가설은 모두 지지되었다. 따라서 본 연구결과는 소프트웨어 관련스타트업 기업 특성, 혁신역량, 창업성과의 관계에 대한 이론적 시사점을 도출하였고, 소프트웨어 관련 스타트업 기업의 창업성과 촉진하기 위한 혁신역량 증대와 창업성과의 개선과 향상에도 기여하게 될 것이다.

Abstract

This study analyzed the effects of two characteristics of software-related startup companies, strategy orientation, and technology orientation on startup performance. In addition, the mediating effect of innovation capabilities between software-related startup characteristics and startup performance was also investigated. The analysis results verified the complete mediating effect of innovation capabilities in the relationship between the characteristics of software-related startup companies and startup performance, and all five hypotheses suggested in the research model were supported. Therefore, the results of this study drew theoretical implications for the relationship between the characteristics of software-related startup companies, innovation capabilities, and startup performance, and will contribute to the increase of innovation capabilities and improvement and improvement of startup performance to promote the startup performance of software-related startup companies.

참고문헌 (23)

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