웹애널리틱스를 이용한 아카이브 이용자 분석 사례 연구

Abstract

Record Information Services is an aggressive action of connecting documentaries focusing on the information needs of user. However, recent studies on the parliament’s written information service recognize the necessity that it should segment the user’s information requests, and provide personalized service, but have not discussed for specific cases or measures. While the importance of Web services written with the proliferation of information and popularization of the Web is emerging right to know but, it is not being performed properly by lack of sufficient manpower and budget along with lack of recognition in hands-on sites upon the user analysis. So, while increasing the efficiency of the hands-on workers of Record Information Services, the introduction of analytical tools that can be utilized in low budget agencies is needed. Web analytics is to analyze the behavior by analyzing Web logs which web users have left you visit the site. To estimate the behavior they want to request information of the analyzed Web user aims to provide a Web service, the Web service further continued improvement. There are several types that include among them Google Analytics offering a variety of analysis items for free and all over the world, many people are already using. This study introduces a Google Analytics web analytics focused and proposes a service improvement plan with specific web user segmentation analyzes the cases of Korea Democracy Foundation of Open Archives introduces them to the actual institutions.