설득지식과 신뢰가 메타버스 OOH광고 이용에 미치는 영향

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참고문헌 (128)

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2. 김보람, "리타게팅광고에 대한 인터넷쇼핑 이용자들의 태도 연구:광고 태도, 클릭의도, 개인정보 제공의도를 중심으로", 광고학연구, 26(4), pp.37~63 (2015), 한국광고학회
3. 김영욱, "온라인 맞춤형 광고 수용에 영향을 미치는 요인 연구: 지각된 개인화, 유용성, 프라이버시 염려, 침입성을 중심으로", 한국언론정보학보, (89), pp.7~41 (2018), 한국언론정보학회[DOI]
4. 김정현, "매체 신뢰도와 의구심 및 지각된 설득 의도가 설득 메시지의 효과에 미치는 영향", 언론정보연구, 45(1), pp.5~28 (2008), 언론정보연구소[DOI]
5. 김주란, "VR경험이 VR광고캠페인 효과에 미치는 영향 연구: 공감능력의 조절적 영향을 중심으로", 광고PR실학연구, 11(2), pp.62~82 (2018), 한국광고PR실학회[DOI]
6. 김준연, "메타버스 콘텐츠의 혁신 생태계와 지속 성장의 조건", pp.25~30 (2021), Future Horizon
7. 김지은, "메타버스 내 옥외광고(In-Metaverse OOH) 도입에 대한 전문가 인식 연구", 광고PR실학연구, 16(1), pp.39~63 (2023), 한국광고PR실학회[DOI]
8. 김현정, "증강현실(AR)을 활용한 화장품 광고의 효과에 관한 연구 : 이상적 자아와 실제적 자아의 자아일치감 반영을 중심으로", OOH광고학연구, 17(3), pp.97~135 (2020), 한국OOH광고학회[DOI]
9. 나윤규, "인터넷 쇼핑에서의 지각된 가치와 위험이 패션상품 구매의도에 미치는 영향에 관한 연구", 한국의류학회지, 32(8), pp.1213~1225 (2008), 한국의류학회
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