Prospects of Consumer Life Information

Abstract

The CLI(Consumer Life Information) is a new study to unite and create new values recognizing theimportance of knowledge and information in information-oriented society based on domestic scienceand digital technology.The objective of this research is to define academic identity of consuming science and CLI, to analyzethe theory, styles, manners, psychology and the concept of consumption, which is the base ofconsuming life, and to present the direction of CLI with tasks and three major axises of CLI.Nowadays, international order demands new paradigms from human beings. Especially, vision andcreation of the values are settled as methodological ways considering the economic power. The CLIshould be on the same horizon adjusting social change of pointing values and quality in consumingpatterns of diversity and variety. Therefore, I would suggest the ways for the CLI to head for as follows.First, it is to perceive the 3 major Axises & Task of CLI. Second, it is to develope service (experiencinggoods) and goods that can lead consuming lives. Third, it is to study merchandising strategy, to createnew signs and symbols of goods, and to collaborate of R & D(reseach and developement) and Business.Fourth, it is to head for globalization.Consequantly, this study will be helpful to establish the theory of relationship between producer andconsumer in fashion business included research and developments of qualitative goods.