문화원형 기반 캐릭터 콘텐츠산업의 OSMU 전략연구

Abstract

Cultural archetypes are interpreted in a different way from traditional culture. If a society's main behavioral pattern or symbolic system is called culture, the cultural archetype can be said to be a culture that contains the characteristics of a nation or region and is distinct from others, and traditional culture is the customs or customs of society from the past to the present. Refers to behavioral patterns, etc. The Korea Creative Content Agency defines cultural archetypes as ‘referring to source data on culture with Korean identity and uniqueness, and cultural archetypes are the original source or source material for content production.’ The term cultural archetype has been used in earnest for about 20 years. In 2002, as the Ministry of Culture and Tourism and the Korea Creative Content Agency carried out the ‘Cultural Archetype Digital Content Project’, interest in cultural archetypes increased, and the term cultural archetype became common. However, due to the focus on the results of discovering cultural archetypes, it is not being used as source content in various industries. Since the mid-1990s, the Korean Wave, in which Korean culture has gained popularity abroad, centering on popular culture, has spread beyond Asia and across the world. Starting with dramas and movies in the 1990s, people around the world are interacting with various forms of culture, including games and K-pop. Above all, the Korean Wave is expanding simultaneously in combination with social media and OTT platforms. Therefore, this study secured OSMU (One Source Multi Use) for character content by utilizing increasingly diverse distribution channels for the cultural archetypes discovered through the excavation project and the infinite number of other cultural archetypes in Korea. We attempted to consider possible approach methodologies and their potential for use. First, this study investigates the IP management system of character content and the development type of OSMU, analyzes cases of OSMU based on cultural archetypes, and proposes a promotion plan for OSMU of character content based on cultural archetypes from a strategic perspective.