TV 드라마가 채널경쟁력에 미치는 영향 연구

Abstract

A study on the correlation between the competitiveness of the TV drama and that of the specific broadcasting channel Jeon, San Drama Genre Manager / KBS This research elaborates the correlation between the competitiveness of the TV drama and that of the specific broadcasting channel, by looking at how the TV drama contributes to the competitiveness of the broadcasting channel, and how it affects the TV audiences habits in enjoying the whole TV contents. This thesis analyses the roles of the TV drama in the context of the broadcasting industry in the three layers: the contribution to the competitiveness of the specific broadcasting channel; the positive revenue source; and the reuse of the TV contents. The analysis also sheds lights on how the programming strategy in the broadcasting system corresponds to the roles of the TV drama. There are the two basis in analyzing the empirical data in this thesis: the audience rating / the audience share. The findings of this research show that the competitiveness of the TV drama eventually improves that of the specific channel by the influx of the audience in the context of the continuity and a flow. This research contributes to expanding and deepening the understanding of the correlation between the competitiveness of the TV drama and that of the specific broadcasting channel, by adding the empirical evidences in the case of KBS2TV and the comparisons with the other broadcasting channels; and showing the concrete details of this phenomenon.