이케아 디자인 개발 성공 요인에 관한 연구

Abstract

Since IKEA, the world’s largest furniture maker, opened its first store in Gwangmyeong, Gyeonggi Province, in 2014, IKEA Korea saw its sales jump 29 percent on-year to 471.6 billion won in the 2018 fiscal year. At the same time, the number of IKEA family members has reached 1.6 million and the total number of visitors per year has exceeded 8.7 million. IKEA Korea representative said that annual growth rate of 29% is meaningful in IKEA. “It shows that Korea is the fastest growing market among the countries that IKEA has entered.” These success factors make it possible for consumers to recognize IKEA as a home-punishing store for each line of products displayed in the store, as ‘IKEA offers everything in the home.’ At present, IKEA has about 9,500 products and is developing products that are in perfect harmony with form, function, quality, environment friendliness and low price. These efforts are the driving force behind IKEA’s differentiation strategy and IKEA as an innovative company, leading the home furnishing industry by developing products that reflect consumer lifestyles. Therefore, in-depth analysis of the design philosophy, design style, and design development strategy for IKEA’s product development is required, and corresponding countermeasures in the domestic industry are urgently required.