여성의 외모관심도에 따른 색조화장품 사용실태에 관한 연구

Abstract

As interest in appearance is continuously increasing with the expanded social advancement of modern women, the demand for color cosmetics, which can magnify strengths and supplement weaknesses in appearance in a short amount of time, is increasing among the various methods that can enhance outward appearance. Color cosmetics, recognized as a way to increase confidence and satisfaction, have become a necessity of modern society and consumer expectations for color cosmetics are gradually rising following interest in outward appearance. At this, this study was conducted to analyze the use conditions of color cosmetics according to the interest levels of women in their twenties and thirties regarding outward appearance and to present strategic implications and through this. The data collection of this study was analyzed using a total of 416 copies collected by distributing the questionnaire for 14 days. As can be seen through these research results, differences were shown in color cosmetic use conditions according to the appearance interest types of women in their twenties and thirties and higher appearance interest levels of women in their twenties and thirties led to higher monthly average appearance management costs and higher percentages of women who apply full makeup and confirmations were made that women were gradually beginning to apply makeup at younger ages. According to this, programs should be prepared to provide proper information on an understanding of cosmetics and color cosmetic product use methods and in conclusion, this study can be used to search for direction for the development of domestic color cosmetics and for the establishment of strategies and base material needed for the marketing of cosmetics companies, thus contributing to the development of the domestic color cosmetics market.