치과내원환자가 인지하는 의료서비스 품질과 고객만족, 서비스가치 및 고객충성도와의 관계분석
The Association between Medical Service Quality, Consumer Satisfaction, Service Value and Customer Loyalty of Dental Patients
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The purpose of this study was to reveal association between medical service quality, consumer satisfaction, service value and customer loyalty. Medical service quality was composed of physical quality, personal quality, technical quality, procedural quality. We thought these factors affect to the consumer satisfaction, service value and customer loyalty. For this study, 221 dental patients in Busan and Ulsan are participated in this study. The data were analyzed with descriptive statistics, t-test, ANOVA, pearson’s correlation coefficients, and stepwise multiple regression analysis with SPSS 18.0 program. In conclusion, we obtained the next results. First, the influencing factor in consumer satisfaction were physical quality(β=.519), personal quality(β=.262), procedural quality(β=.110), adjusted R²=.537. Second, the influencing factor in service value were physical quality(β=.253), personal quality(β=.251), technical quality(β=.210), procedural quality(β=.136), adjusted R²=.401. Third, the influencing factor in customer loyalty were personal quality(β=.343), physical quality(β=.302), procedural quality(β=.148), adjusted R²=.398. As dental patients' desire to medical service quality becomes diversified, the analysis result is considered to help the future dental service management.
Abstract
The purpose of this study was to reveal association between medical service quality, consumer satisfaction, service value and customer loyalty. Medical service quality was composed of physical quality, personal quality, technical quality, procedural quality. We thought these factors affect to the consumer satisfaction, service value and customer loyalty. For this study, 221 dental patients in Busan and Ulsan are participated in this study. The data were analyzed with descriptive statistics, t-test, ANOVA, pearson’s correlation coefficients, and stepwise multiple regression analysis with SPSS 18.0 program. In conclusion, we obtained the next results. First, the influencing factor in consumer satisfaction were physical quality(β=.519), personal quality(β=.262), procedural quality(β=.110), adjusted R²=.537. Second, the influencing factor in service value were physical quality(β=.253), personal quality(β=.251), technical quality(β=.210), procedural quality(β=.136), adjusted R²=.401. Third, the influencing factor in customer loyalty were personal quality(β=.343), physical quality(β=.302), procedural quality(β=.148), adjusted R²=.398. As dental patients' desire to medical service quality becomes diversified, the analysis result is considered to help the future dental service management.
참고문헌 (23)
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