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의료기관 사회적 책임(HSR)활동의 IPA 평가

IPA Assessment of Hospital Social Responsibility Activities

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초록

Objectives: We analyzed the importance and performance of hospital social responsibility (HSR) according to the characteristics of hospitals, and presented strategies for HSR activities. Methods: An online HSR questionnaire was sent to hospitals nationwide from October 12 to 26, 2018. The 206 responses received were analyzed in accordance with the IPA to assess the performance and importance of HSR. Results: There was a statistically significant difference between the employees and hospitals regarding the importance and performance of HSR activities. In the area of “sustained maintenance”, items related to consumer issues such as “compliance with personal information processing policy”, “patient confidentiality”, “fair information provision”, and “system for patient safety and infection prevention” were derived. In the area of “'high priority for improvement”, there were three common items between hospitals and general hospitals: “regular donations and support from local communities”, “active cooperation with related institutions”, and “compliance with process-related laws and regulations”. In the area of ​​“low priority”, four items were derived: “support for employee participation in community activities”, “efforts to hire local residents”, “education and cultural programs for local communities”, and “transparent support for political activities”. In the area of ​​“sublation of excessive efforts”, two items of “employee welfare efforts” and “efforts to improve labor relations”, were commonly found in hospitals and general hospitals. Conclusions: It is necessary to improve the management efficiency of hospitals by the systematic allocation of manpower and resources through the establishment of four regional strategies based on the results of IPA analysis.

Abstract

Objectives: We analyzed the importance and performance of hospital social responsibility (HSR) according to the characteristics of hospitals, and presented strategies for HSR activities. Methods: An online HSR questionnaire was sent to hospitals nationwide from October 12 to 26, 2018. The 206 responses received were analyzed in accordance with the IPA to assess the performance and importance of HSR. Results: There was a statistically significant difference between the employees and hospitals regarding the importance and performance of HSR activities. In the area of “sustained maintenance”, items related to consumer issues such as “compliance with personal information processing policy”, “patient confidentiality”, “fair information provision”, and “system for patient safety and infection prevention” were derived. In the area of “'high priority for improvement”, there were three common items between hospitals and general hospitals: “regular donations and support from local communities”, “active cooperation with related institutions”, and “compliance with process-related laws and regulations”. In the area of ​​“low priority”, four items were derived: “support for employee participation in community activities”, “efforts to hire local residents”, “education and cultural programs for local communities”, and “transparent support for political activities”. In the area of ​​“sublation of excessive efforts”, two items of “employee welfare efforts” and “efforts to improve labor relations”, were commonly found in hospitals and general hospitals. Conclusions: It is necessary to improve the management efficiency of hospitals by the systematic allocation of manpower and resources through the establishment of four regional strategies based on the results of IPA analysis.

참고문헌 (16)

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  8. J. Y. Ko, "The Effect and IPA Evaluation of Corporate Philanthropy on Customer Loyalty:The Mediating Effects of Corporate Reputation and CEO Image", doctor’s, pp.2015
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  10. 정규엽, "호텔의 사회적 책임활동 핵심성공요인 탐색 및 중요도-수행도 분석", 호텔경영학연구, 20(1), pp.203~224 (2011), 한국호텔외식관광경영학회
  11. 차재빈, "IPA를 활용한 의료서비스의 프로세스 접점별 품질관리에 관한 연구", 고객만족경영연구, 15(2), pp.47~65 (2013), 한국고객만족경영학회
  12. 박광희, "중요도-성취도 분석을 이용한 의료관광 활성화 방안", 관광레저연구, 27(7), pp.45~65 (2015), (사)한국관광레저학회
  13. 김난영, "IPA를 활용한 보험심사간호사의 직무 중요도와 수행도의 인식차이", 보건의료산업학회지, 11(1), pp.43~53 (2017), 보건의료산업학회
  14. 강순화, "서비스접점에서 병원코디네이터 직무역할에 대한 중요도-성취도(IPA) 분석", 한국자치행정학보, 23(2), pp.251~267 (2009), 한국자치행정학회[DOI]
  15. 조경원, "의료기관 사회적 책임활동 측정 도구개발 및 타당화", 보건의료산업학회지, 12(2), pp.149~163 (2018), 보건의료산업학회[DOI]
  16. 박범규, "의료기관 CSR의 필요성과 효과에 대한 연구 - 이해관계자의 CSR 콘텐츠에 대한 수용 태도 및 인식을 중심으로", 영상문화콘텐츠연구, (13), pp.233~272 (2017), 영상문화콘텐츠연구원[DOI]

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